WHO IS BEHIND THE BRAND KERBEDANZ
There are three primary personalities behind the Kerbedanz watch brand, each more diverse than the other which is possibly what makes it work so well at what it does…primarily the creation of unique pieces for its exclusive clientele based on multiple personal interviews in order to develop the graphic designs and emblematic symbols for each individual customer.
First, there’s the namesake, Tigran Kerbedanz, whose father was apparently well known for his blacksmithing skills that were particularly developed for the restoration of antique clockworks. Then there’s Aram Petrosyan, partner and chief designer who is responsible for the initial hand-sketched designs. And finally, there’s the face of the brand, Kalust Zorik, who is president and the chief marketer for the brand.
Each bring considerable knowledge and skill sets that merged together appears to make for one remarkably happy family doing business from their atelier in Neuchatel, Switzerland, a city of international fame known as the cradle of Swiss watchmaking.
Launched in 2011, Kerbedanz is best known for its original symbolic designs while respecting traditional watchmaking codes. Almost all production is based on one of a kind pieces and ultra limited editions of rare mechanical timepieces.
Taken together, the partners believe their watches bear a dual life for its owners. One based the centuries-old tradition of Swiss watchmaking and the other based on the ethical values established by the father of Tigran Kerbedanz—that for a good life it must be joined by a good and righteous man during his whole life and who attaches to himself quality and accuracy in his work as well as respect for the rules of life.
The Kerbedanz brand mantra is, “Giving sense to beauty.” In creating its timepieces it searches the sources of civilizations and human values, which it believes is intrinsically good. It is this immersion into the mysteries of the human spirit and the symbols humans developed to represent their core beliefs that separates the Kerbdanz brand apart from all others.
—Glen B Bowen, Copyright 2017
UNIQUE PIECES // LIMITED SERIES // SPECIALS
Each KERBEDANZ timepiece is a concentrate of initiatory journey that transforms its wearer's wrist into an emitter rich in symbols! And since the brand practices personalization to the extreme, every amplified allusion, every conjugated allegory as well as any reference to a past civilization, remains, despite its universality, a secret personnel message. Aesthetic coherence, architectural balances, the brand's creations are masterpieces that give meaning to beauty.KERBEDANZ designs and manufactures its ultimate timepieces on the mode of the unique piece or ultra limited series
KERBEDANZ developed this unique and exclusive piece as a base to be customized according to the horoscope and the desires of the client. It will be therefore absolutely unique in the world.
Nothing is fixed in advance in the creation of the dial of this piece. The structure can be completely customized. The numbers and the arrangement of the zodiacal signs and planets may vary, as well as the color and the decor of the base dial. The holder will decide itself, with the help of our symbolist, the astrological symbols, his astral themes, his motto, and its year and day of birth or any other theme he wants to be indicated.
As an example, a person born under the sign of the Leo, with ascendant Cancer, with strong planets Mercury in Leo and Jupiter in Taurus could decorate the dial as follows: Place the sign of Leo at 12 the planet Mercury in the center under the hands, the ascending sign of Cancer at 6, the symbol of Jupiter at 7:30 and the sign of Taurus at 4:30. In addition if he is born a year Chinese Dragon associated with the element fire he can include a red color or a red dragon in the semicircle.
In the design of the watch are used the personal data of the person for whom it is designed.
At 12h the Roman numerals show the year of birth of the holder: 1962. As the birthday is the 31, and the numbers 1 and 3 form in the amount 4, so the number 31 is on the axis of the number 4. January 31 (date of birth) falls into the period of the sign Aquarius of the zodiac (January 20 - February 18). Aquarius is ruled by two planets, Saturn and Uranus. They give to Aquarius the breadth of mind, intelligence and the ability to penetrate into the mysterious secrets of the universe.
The astrological symbol of Uranus is located on the axis of 12 and the astronomical symbol of Saturn is on the axis of 5.
The Aquarius is an air sign, which may explain the breadth of its nature and the ability to penetrate simultaneously in many areas.
Air Aquarius it’s all layers of the atmosphere at once: people of this sign may be interested in something terrestrial and also sublime. The plastic and the dynamic lines of the watches' design emphasize the "lightness" of this sign. The color solution of watches is in full compliance with the "palette" of Aquarius, whose colors are all shades of blue, white and silver. The astronomical sign of Aquarius is also located on the dial - two waves, symbolizing the two principles. The first wave is a stream of living water, the second being the dead water.
KERBEDANZ gave this extraordinary unique masterpiece of traditional horology, the Latin name for "Polvs Arcticus" in homage to the erudite astronomers of past centuries, creators of navigation instruments of refined precision.
This unique piece in solid white gold, animated by a mechanical double tourbillon movement, visible through the sapphire crystal caseback, wears a solid gold dial exceptional dial. It is decorated with marine navigation patterns, representing a navigation compass and a galleon from the time of “the great discoveries” and two amazing hemispheres covering the cages of two tourbillons.
The tourbillon in the north, represents the northern hemisphere of the Earth seen from the pole, showing the visible parts of the continents engraved in solid gold and laid on a background with blue transparent grand-feu enamel.
The southern hemisphere tourbillon, an astrolabe engraved in solid gold, represents the celestial sphere. The astrolabe is an instrument of astronomical calculation, among other multiple functions, determines the exact time of sunrise, sunset or meridian passage of a star - very useful navigation data. Already used by the ancient Greeks, the astrolabe has subsequently been further refined and developed by scholars of the Islamic world of the 15th and 16th centuries.
“Quintum minute repeater” draw its origin from the ancient Chinese civilization and represents the five elements or the four cardinal points seen from the earth: the water in the north, represented by the Turtle enlaced by the Snake, black; the metal to the west, represented by the celestial Tiger, white; the Fire in the south, figured by the Chinese Red Phoenix or the Bird Vermilion, red; the Wood in the east, represented by the Dragon, blue-green or turquoise; and finally the Earth in the center, represented by the Unicorn or Qi-Lin, kind of chimera, yellow. These five elements are important in the composition of the sky, the constellations and the Chinese astrology.
ABU DHABI SHEIKH ZAYED MOSQUE
Kerbedanz gave to this watch, the symbolic figure of Sheikh Zayed Mosque and presented, as world premiere, in Salon des Grandes Complications in Dubaï this unique creation as tribute to the biggest and the most beautiful mosque in the U.A.E.
The Sheikh Zayed bin Sultan al Nahyan mosque which marks the entrance of Abu Dhabi with its total area of 22'412 square meters and its capacity to accommodate more than 40,000 visitors, is the largest mosque in the UAE and the sixth largest in the world. It is also the largest marble structure built to this day. Its construction lasted from 1995 to 2007, twelve years of work, and it is the result of collaboration of international engineers and artisans and 2,500 workers. The walls and ceilings of the mosque are entirely made from white Carrara marble. Floral patterns of colored marble adorn the corners of the vast courtyard of 17,000 square meters, paved with white marble.
It consists of 1048 marble columns encrusted with semi-precious stones, and 82 domes of seven different sizes, topped by spires covered with glided glass mosaics. The main dome, which is situated in the middle of the central prayer hall, is measuring 85 meters in height, with a diameter of 32.8 meters, which makes it the largest dome of mosque in the world. The minarets, four in number, rise up to 107 meters high.
The reflective pools surrounding the mosque amplify its beauty and the white and gold vibrant colors, glistening in the sun, and they are replaced at night by the light coming from 22 towers, each equipped with about ten projectors, giving the illusion of a lunar pattern developing on the surface of the marble according to the phases of the nocturnal star.
The main prayer hall is dominated by one of the largest chandeliers in the world, hanging from a central dome. This chandelier measuring 10 meters in diameter and 15 meters high weighs nearly 12 tons. The center of the structure has an internal staircase for maintenance. The lighting is performed by electroluminescent diodes.
This same prayer hall is measuring 50x55 to 45 meters above the ground. The ceiling is supported by 24 columns covered by Macedonian white marble encrusted with mother of pearl floral patterns. The marble floor is covered with a Persian carpet of 5627 square meters, considered as the largest in the world, made by 1200 Iranian weavers. Its nine component parts have been assembled using nodes by fifty workers. It weighs a total of 47 tons, 12 tons of which are cotton and 35 tons are wool.
The design of your watch was based on the theme of the Sagittarius - the ninth sign of the zodiac.
In astrology the Sagittarius is symbolized by Centaur with bent bow. Centaur represents the physical strength of the animal’s world and the intellectual life of man.
The Element of this sign is the Fire. The Fire of Sagittarius, on its third final stage, is represented not as an ardent flame of a fire-breathing Aries, as well as the radiant light of the proud Lion. It becomes a fire on the end of the torch that illuminates the way to the goal. The temperament of the fire signs is choleric, transforming in the sign of Sagittarius, it creates the impulsive man with fast reactions, but not in relation to the explosion of feelings, but in the ability to make decisions quickly. The Fire pulls the Sagittarius in different experiments with its own life, but, as it is ruled by the planet Jupiter; usually all ends well. The devise of Sagittarius is "I SEE." Like their astrological symbol – the Sagittarius - people born during this period are known to keep their eyes on everything that, in their opinion, is attractive or simply a necessary attribute of life.
The image of the centaur is a product of the culture of antiquity and is derived from the myths of the Ancient Greece, due to which it is depicted in the starry sky in the constellations of Centaurus and Sagittarius. In the design of this watch as a reference to the ‘’ancient origins'' served the helmet stylized as antique. The bow, on the contrary, doesn’t look so ancient. ie in the design, through artifacts is establish a connection between the past and the future – towards which the Sagittarius pointed its arrow.
KERBEDANZ gave this model the emblematic figure of the Horse, the noblest conquest of man.
As a totemic representation the Horse symbolizes the passion and the appetite of mankind for freedom. Among all the totems, it is emblematic of the motivation that transports the mankind through life. The significance of the Horse depends on the way in which it presents itself to us. It may appear like wild, tamed, moving freely or forced to live in a confined space.
Horses are highly symbolic of freedom and can be associated to:
- The motivation, the desire to live
- The passion, our wild desire of freedom
- The balance between both instinctive and tamed personalities
- The sexual energy
- The male energy
- Strong emotions of passionate desires
If the Horse is represented as forced or captive, it can symbolize bridled instincts.
The totem of the Horse, especially if it appears in a dream represents our vital energy and enthusiasm to express our authenticity. This totem can also stand as a reflection of how we treat our primitive desires, i.e. if our experiences are harmonious or difficult to control.
According to psychologist Carl Jung, Horses symbolize the natural forces controlled by human beings. Just as we exploit to mount a Horse or use its power, we can exploit our natural vitality or the nature to serve us or let us go further.
At the heart of the concept of this watch is the symbol of Borjgali.
Borjgali — one of the ancient Georgian symbols, a kind of swastika.
Just as the swastika, the borjgali was the symbol of cosmic energy. But the main thing that designated borjgali was the Sun. Round wings of the symbol indicated the Sun's rays, and their roundness signified eternity of movement.
Borj in the old Georgian had the same meaning as Burj (meaning the beginning, the root), and gala – the harvest, the allowances.
In the design of watch is used the seven-winged borjgali which is the most widespread in Georgia, in which the 7 wings designated 7 holy celestial bodies: Mtovare – the Moon, Juma –Mercury, Mtiebi – Venus, Marihi - Mars, Dia – Jupiter, Zuali - Saturn, Ardi - the Sun.
The ornamental area of the composition is covered with a layer of blue rhodium.
The first rhodium plated layer of the composition with the details of the second layer form the silhouette of an equilateral Georgian cross.
The myths about twins are common for many nations of the world. Insome of them the twins appear as brothers (rivals, later allies), in others - as brother and sister (male and female elements, for example Osiris and Isis in ancient Egypt). The subject of twins is quite typical for the mythologies of Mesoamericans.
That's why the sign of the twins on the dial has acquired a figurative interpretation, non-traditional for the European zodiacal horoscope, based on an archaic part of the epic of the K'iche' -Maya "Popol -Vuh" called the myth of "heroes-avengers", which refers to the most common subjects in the mythology of the Mesoamericans. In this myth the fight of divine twins against antagonists is solved in the form of a ball game.
The twins of the epic of K'iche' incur the displeasure of lords of the underworld- Xibalba, because the whole days they were playing ball on the road to Xibalba, over the heads of its lords; the gods of death take it for a direct challenge and the desire to conquer them. The gods invite the twins to the competition to posses their equipment and to kill the brothers. The heroes hide their equipment and descend to Xibalba without it. At night, the twins run the danger of death in the "Houses of tests," and during the day they play ball with the gods of death. Heroes are defeated, and the gods of death kill them on the playground.
The little twins find the attributes for ball games of their killed father and uncle; they clear the field and anger again the gods of death by the noise and knock of the ball. The lords of Xibalba offer to the boys to participate to the competition. Thanks to the ingenuity and magical abilities – both of their own and of their assistants - the heroes pass the test, die, reborn, kill the main rulers of Xibalba, and deprive the other lords of their power, divine dignity, and their privileges and favorite activity- ball games. Thereupon, the brothers turn into the Sun and Moon.
From the structure of the myth about the heroes-players, it follows, a priori, that it reflects the ritual of a ball game. The twins’ tests in the underworld, leading the hero's death and their subsequent rebirth (for the first couple - in their children, for the second - in the heavenly bodies) are mounted to the initiation ceremonies. It corresponds to the data of ethnography, according to which, all across South America, where the game had an important meaning in the ritual life and where the myths about the players were widespread (especially in Mesoamerica, the lowlands of Colombia and Venezuela, in Mato Grosso), the game was associated with initiation rites.
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